Illustration of a vibrant hot air balloon with red and orange panels and a woven basket, symbolizing unique experiences on Airbnb.
AIRBNB EXPERIENCES

Best practices for creating your listing

Every experience on Airbnb has its own listing page, where guests see what makes yours unique and decide whether to book.
A visual of an Airbnb pastry-making experience listing with The French Bastards bakery, presented across three phone screens detailing the experience overview, workshop activities, and host profile.
As guests read your listing, our research shows they’re looking to answer 4 questions:
  1. Am I interested in the activity?
  2. Why choose this experience over others on Airbnb?
  3. What exactly will I be doing?
  4. Do the logistics and cost work for me?
The guide below shows how to write copy and choose photos that help guests answer these questions. Listings that follow these best practices tend to get more views, higher conversion, and more bookings.

Photo grid

The photos in your grid are the first and most important photos guests see. They bring your experience to life and show guests what they’ll do, where they’ll go, and who they’ll be with.
An Airbnb listing for a pastry-making workshop, showcasing a photo grid with images of baking activities, a Paris-Brest pastry being piped, and the exterior of a bakery.

Three tips to make your photos stand out

  1. Keep it focused: Highlight one subject per photo. Show different angles of the host, the space, guests in action, and special details.
  2. Capture authenticity: Avoid overly posed shots, text overlays, and selfies. Guests prefer genuine, natural photos that are in color.
  3. Lighting is everything: Bright, natural light makes photos feel inviting. Take photos near a window or outside to make them pop.
    More photo tips

    What works

    A pottery-making experience illustrated with images showing a workshop in progress, a detailed view of a clay mug being crafted, the facade of a yellow art studio, and a creator in a blue apron standing near the entrance.
    Unique perspective on an iconic location
    Musical experience collage: participants in a recording studio, a verified guest with a checkmark symbol, close-up of hands operating a sound pad, and a relaxed meeting in a home studio with audio equipment.
    Eye-catching variety of photos
    Two people in aprons working together in a kitchen, cooking on a stovetop with cookware and shelves visible behind them.
    Appealing, well-lit, and in color

    What to avoid

    Four images of an ornate staircase with marble steps, intricate balustrades, chandeliers, and a painted ceiling, with a red prohibition icon marking one image.
    Lacks variety
    Four images of baked goods including croissants and tarts, with one croissant marked with a 'no' sign, used to highlight mistakes to avoid in Airbnb experience presentations.
    Unclear what guests will do
    A set of black-and-white photos featuring a city bridge, a vintage urban street, a building with fire escapes, and a bar counter, with a red no symbol on the bar image, highlighting areas to avoid in creating Airbnb experiences.
    Black and white photos

    Title

    Your title is the hero of your listing. It’s what grabs guests’ attention as they browse. Our research shows the title acts as a first filter that can make or break interest.
    Airbnb listing page preview for a pastry workshop in Paris, showing photos of baked goods, a chef in an apron, and a storefront with warm lighting.

    Three tips to make your title stand out

    1. Be clear: Instantly show what guests will do using simple, easy-to-understand language.
    2. Stand out: Combine the activity with what makes your experience special: your location, your expertise, or exclusive access.
    3. Keep it simple: Avoid acronyms, all-caps, emojis, or symbols.

    Subtitle

    The subtitle is just below the title and it shows what guests will do, what’s included, and what makes your experience special. It’s your quick elevator pitch to highlight important details and set clear expectations.
    Mobile interface showcasing an Airbnb experience focused on pastry-making, with images of Paris-Brest desserts, a bakery storefront, and participants in a workshop.

    Three tips to make your subtitle stand out

    1. Lead with excitement: Feature what guests will see, do, try, or learn.
    2. Add detail: Build on the title without repeating the same words.
    3. Make it irresistible: Emphasize exclusive access, standout moments, your insider perspective, or things guests can’t get elsewhere.

      What you’ll do

      The itinerary shows guests what they’ll do, and it helps them decide if the experience is worth their time and money. Guests spend about 2 minutes reading this section to know what to expect.
      Close-up of a smartphone screen showing an Airbnb experience itinerary for a pastry-making class in Paris, featuring steps like mastering pâte à choux, adding praline finishing touches, and tasting the final pastry creation.

      Three tips to make your itinerary stand out

      1. Highlight key moments: Break down you experience into milestones, from welcome to goodbye, and match each one to a photo.
      2. Show what’s special: Include notable names, landmarks, local culture, exclusive access, and what’s included.
      3. Get detailed: Share up to 10 activities with accompanying photos to show guests everything they’ll see, do, and experience.

        About the host

        Guests want to know the host, their energy, expertise, and point of view before booking. About the host has 4 sections to help you share what makes you a great host.
        Airbnb host listing page on a mobile screen showing the 'About Me' section. The host profile includes a logo of a baker with a baguette, the name 'The French Bastards,' and the title 'Rebellious French bakery,' with a bio explaining their philosophy and iconic pastry-making classes.

        Profile photo

        A clear, centered photo where you are looking at the camera puts a face to your name.

        Name

        Use your first name for personal hosting or your business name if hosting as a brand so guests can recognize you.

        Host title

        Show what makes you uniuqe! Use a professional title related to your experience or use your business tagline.

        Host bio

        Introduce yourself. Share your background, expertise, passions, and accomplishments so guests understand why you (or your business) are the perfect host.
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